This Debut Event Aims to Make Off-Road Cycling More Inclusive

And inclusion could mean industry growth, too. The first-ever Women’s Off-Road Cycling Congress (WORCC) launched in October at the Pearl Izumi World Headquarters in Louisville, Colorado. The goal of WORCC Founder Elori Slater was twofold: to evolve the classic cycling industry ladies’ nights—where retailers invite women to gather over hors d’oeuvres and shop for goods—into…

Read more

Pin It on Pinterest