After more than a decade primarily based totally mostly in Minnesota, GearJunkie is interesting its editorial crew to Colorado. Here’s why.
Outdoors equipment is my lifestyles. It feels almost trivial to form these words. However beyond the evident pillars of company, family, esteem, and the like, the outdated statement rings graceful for me.
And that’s why I’m proud to bellow my unique position at GearJunkie. We’re also asserting a vital geographical exchange to my adopted fatherland of Denver. GearJunkie is opening a brand unique build of business and interesting editors Adam Ruggiero and Nate Mitka from Minnesota to launch a brand unique chapter in the growth of our publication.
Starting this month, I am proud to be taking the helm as GearJunkie’s unique editor-in-chief. With that, I wished to update you, our readers, on the total goings-on and about our plans for the style forward for GearJunkie.
GearJunkie: Historical past & Future
We primarily based GearJunkie primarily based totally totally on journalism – terrifying and straight forward. Our aim became to remark graceful stories, spoil info, and provide correct, aim evaluations and opinions on the handiest (and steadily worst!) out of doors equipment in the marketplace. This day, we’re revisiting that aim.
Tools is principal for many people’s happiness, security, and steadily even sanity in the world we inhabit this present day. For some of us, time spent out of doors potential connecting with family or company on a deep level, or pushing interior most limits. Be it skis, mountain climbing boots, tents, or a mountain bike, equipment can launch doorways to happiness and fulfillment.
Merely salvage, equipment can compose lifestyles better. We’re going to have the opportunity to proceed to work with the head experts in the sphere to indicate you will obtain the handiest in out of doors tools.
Transferring our editorial build of business to Denver allows us to conform. Here we’re in an epicenter of equipment, the build quite a lot of of brands sit within an hour’s pressure. And the towering Rocky Mountains straight west received’t damage our equipment-checking out efforts either.
Stephen Regenold & Sean McCoy: A Long Historical past
Most of us don’t know this, however the roots of GearJunkie inch very deep. I met GearJunkie founder Stephen Regenold in 1997. We had been two idealistic college formative years with the dream of publishing a climbing magazine.
So we did. Regenold and I introduced to lifestyles “Vertical Jones,” dubbed the Midwest’s appreciate climbing magazine, for three years of ‘zine glory.
From these roots, we grew our chops both in media and as writers. All of us moved on for a whereas, with Regenold rising a nationally syndicated newspaper column about out of doors equipment, and myself heading to the Caribbean.
I spent 10 years covering sports and each formula of crimes, failures, even occasional political scandals for the Virgin Islands Day after day Knowledge.
However when the day came to formula to the mainland, Regenold equipped me one of the most first paid assignments for GearJunkie.
Contemporary from the Caribbean, I jumped on a fats-bike at an tournament and rolled onto a snowy crit course in Colorado, pedaling uphill into the white.
That became 2011. It became the beginning of what may perchance be a wander into the belly of the equipment beast, from alternate reveals and press events to mountain climbs, prototype tools assessments, and lengthy days of chronicling it enthralling about a rising target audience of equipment junkies one day of the world.
GearJunkie.com: Denver/Minneapolis Connection
Expeditiously forward to this present day: GearJunkie has an target audience in the millions, and we’re a rising crew of about a dozen of us that write and comprise thousands of articles and movies per annum.
We chose to launch an build of business in Denver for just a few reasons. First, it’s shut to the mountain playgrounds we designate. 2nd, many of the head brands in the out of doors also purchase to name Colorado home, with quite a lot of primarily based totally mostly alongside the front vary in Denver, Boulder, and rather just a few communities within reach.
At remaining, with Denver web hosting the bi-annual Open air Retailer Conference, our resolution came pretty with out considerations. This metropolis will be a hub of equipment vogue for years to intention. And we’ll be in the combo.
As editor-in-chief, I will strive to proceed to attend you with honesty and integrity. I promise to present tall storytelling from our digital pages to indicate and entertain you.
Your readership is a privilege I don’t settle and not utilizing a consideration, and I will work to compose your belief with every article we put up.
Which you may salvage a question to expanded protection in the arriving months. To launch, perceive more fishing, overlanding, and wisely being articles to grace our pages from unique authors. We’re angry to grow into unique protection areas for a more inclusive search on the out of doors.
However don’t anguish, longtime readers, we’re also going to double down on our core equipment protection. From mountain climbing to mountain climbing to the most fresh FKT, our Denver build of business will provide solid reporting round our well-liked pastimes.
GearJunkie Media: Minneapolis Place of work Refocus
We aren’t abandoning Minneapolis! On the replacement, our Minneapolis crew will redouble efforts round industry and initiatives. That is also the horrifying of a rebranded ingenious arm, GearJunkie Media. Be taught on for more adjustments coming down the pipeline.
GearJunkie Media. The Minneapolis build of business pivots to point of curiosity on industry and initiatives, including video, custom instruct material, experiential events, activations, social media, promoting/media sales, site positioning, interactive vogue, and instruct material/affiliate commerce initiatives.
Publisher position created. Founder Stephen Regenold, extinct editor-in-chief, now serves as writer of GearJunkie. On this newly created position, Regenold oversees all departments of the publication, including editorial, initiatives, and media sales.
VP of advertising and marketing/operations. Ryan Johnson joins GearJunkie to attend as a senior-level staffer. Johnson comes from 20+ years in the out of doors/energetic-daily life alternate, most no longer too lengthy ago as VP of advertising and marketing at vital bike-alternate imprint Quality Bicycle Merchandise (QBP). He has been tapped to attend as lead in the Minneapolis build of business and spearhead GearJunkie Media.
Contemporary hires. Four fats-time crew will be added to the GearJunkie Media crew, including sales, vogue, and mission positions. On the editorial aspect, unique hires contain editors to duvet the Hunt/Fish, Auto, and Neatly being verticals.
Monopoint Media. Co-launched with GearJunkie in 2006, Monopoint offers ingenious-company providers. Going forward, Monopoint will characteristic as an fair industry from The GearJunkie LLC, with a spotlight on create, video, instruct material, and advertising and marketing providers.
We thanks for an fabulous 10+ years of readership and are angry for the style forward for our alternate. Save tuned as we proceed to remark the stories of the out of doors. Gawk you on the trudge!
The put up GearJunkie Denver: Our Contemporary Place of work (And Why We Moved to Colorado) appeared first on GearJunkie.