Power of She: REI Partners With Women’s Fitness Brand Athleta

In an effort to accumulate more females originate air, REI teamed up with Athleta to own bigger its females’s apparel offerings.

Athleta females's apparel obtainable at REI.

Beginning Feb. 28, females will obtain a valuable fresh worth at REI. From rock climbing shorts to yoga pants, a quite quite loads of of Athleta worth apparel would perhaps be obtainable in 14 REI stores and on-line at REI.com.

It’s the first time Athleta will sell products originate air its possess brick-and-mortar areas. The cost, owned by Hole Inc., had a footprint of a hundred and forty stores nationwide in 2017.

This skedaddle follows REI’s commitment to accumulate more females originate air with the “Power of Nature” initiative.

Procure Athleta at Have end REI Locations

  • Seattle, Washington
  • Bellevue, Washington
  • Washington, D.C.
  • New York (SoHo)
  • Bloomington, Minnesota
  • Virginia Seaside, Virginia
  • Santa Monica, California
  • Dillon, Colorado
  • Rockville, Maryland
  • Dallas, Texas
  • Salt Lake Metropolis, Utah
  • Burbank, California
  • Greenwood, Colorado
  • Rochester, New York

The partnership with Athleta, a female-centered worth, targets to skedaddle the needle on partaking female participation in more originate air pursuits.

“Now we grasp long admired Athleta for being a leading females’s worth with an unparalleled product line as neatly as its ‘Vitality of She’ campaign,” talked about Susan Viscon, REI’s senior vp of merchandising. “REI continues to focal point on advancing gender fairness within the originate air.”


Athleta & REI: More Ladies’s Choices

As a female originate air-lover, I’m dazzling angry for this announcement. We’re seeing a time of expanded tools ideas for females, which is salubrious. But distinguished more thrilling is the continuing commitment of enormous producers to accumulate females originate air and enact it in a valuable methodology with quality tools.

Thankfully, the originate air industry is transferring faraway from the oldschool days of “crimson it and shrink it” and into the fresh technology in which females are is conception as valuable consumers, conservationists, and adventurers.

To additional enable you accumulate out and conquer the day, we’ve highlighted about a our licensed picks from the Athleta quite quite loads of obtainable at REI.

Our Favorite Athleta Apparel at REI

Athleta Trekkie Jogger 2.zero Pants

athleta trekkie pant at REI

The Trekkie Jogger ($89) is lightweight, instant drying, and oh so satisfied. We fancy it for traveling, rock climbing, and working spherical town. It does appear to inch a little bit of orderly, so are trying a pair on at REI end to you or give an explanation for down a size whereas you store on-line.

Salutation 7/8 Tights and Organic Day by day Cowl Tank High

Athleta Health at REI

Procuring for a pair of leggings you should wear all day long? Enable us to introduce you to the Salutation 7/8 Tight ($89). Described as “buttery gentle” and “the final legging,” they’re a lively-working, all-day wear chance that’ll prefer you from trailhead to yoga studio and beyond. We’re moreover huge followers of the Organic Day by day Cowl Tank High ($34).  It affords hundreds of coverage up entrance paired with a fun (and cooling) cutout assemble within the motivate. Both would perhaps be found at buy out REI areas and on-line.

Whether or no longer you buy a fresh piece of substances, evaluate out the celebratory offerings going on across the country. Amongst these, Athleta ambassadors will lead free yoga lessons at buy out REI stores thru mid-March. Procure a spot end to you.

The put up Vitality of She: REI Companions With Ladies’s Health Tag Athleta looked first on GearJunkie.

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